Exceeding All Expectations: The Unlikeliest Argentine Cinema Hit Poised for 1.5 Million Viewers

The fashion world is taking over the Argentine box office, and it's 'The Devil Wears Prada 2' leading the charge! This sequel has defied all predictions, becoming a genuine social phenomenon and the most anticipated film of the year. We're seeing crowds flock to cinemas, not just to watch, but to participate, with many attendees deliberately dressing in high-fashion outfits that echo the film's glamorous world.

This isn't just a movie; it's an event. The word-of-mouth buzz has been immense, propelling the sequel's opening weekend attendance up by nearly 800% compared to the original film back in 2007. Data from Ultracine shows that as of Friday the 8th, over 749,000 viewers had already seen the film in Argentina. In less than 10 days, it has surpassed the entire 14-week run of the first movie, selling over 315,000 tickets.

As Iván Carubin, Programming Director at Cinemark, noted, "What's happening with 'The Devil Wears Prada 2' has surpassed all expectations." He compares its impact to that of 'Barbie,' calling it a "social event" and projecting it will surpass one million tickets by Wednesday the 13th. This success story is particularly striking in Argentina, where it has clearly outperformed other major releases, including the Michael Jackson biopic 'Michael.' For La Nación, this film's triumph highlights a unique cultural moment, demonstrating how a fashion-centric narrative can capture the public imagination and revitalize the cinema experience in ways few other films can.

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Lo que está pasando con El diablo viste a la moda 2 superó todas las expectativas. Para nosotros esta película era una incógnita y ahora vemos algo bastante parecido a lo que ocurrió hace dos años con Barbie. Ya se convirtió en un hecho social. Nosotros proyectamos que para el cierre de esta semana, el miércoles 13, la película ya superará el millón de tickets y creemos que alcanzará medio millón más en el resto de su recorrido