FIFA President: World Cup Share Sales Plan is a Proposal, Not Obligation

FIFA President Gianni Infantino has clarified that the proposed plan to establish a private subsidiary for selling World Cup shares is merely a proposal and not a mandatory undertaking. He described the FIFA Forward Enterprise (FFE) as a "proposal, an offer" that is part of a "democratic process" and a "consultation process."

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FIFA Forward Enterprise (FFE) is actually a proposal, an offer. It is part of a democratic process, a consultation process, and most importantly, it is an opportunity, not an obligation.

Infantino asserted that the FFE presents an "opportunity" to enhance the development of football worldwide by maximizing the commercial potential of FIFA's competitions, including the World Cup. He emphasized that the plan is not obligatory for FIFA's member associations and requires democratic approval through voting by the 211 member associations and the FIFA Council.

However, the proposal has faced significant opposition from key football bodies, including UEFA and the European Leagues. These organizations have voiced their rejection of selling shares in the World Cup to private investors, arguing that the tournament should not be treated as a tradable asset. They believe such a move could undermine the integrity and governance of the sport.

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To leverage that value requires additional expertise and insight different from the task of regulating and developing this sport.

Infantino countered these concerns by stating that the FFE would only manage the commercial aspects of FIFA's competitions, such as sponsorships, broadcasting rights, and licensing. He believes the increased funding generated would ultimately benefit fans and transform football in their respective countries, fostering greater investment and development.

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Fans around the world will benefit enormously from the potential change because it will transform football in their respective countries.