Flávio's campaign anticipates defeat in TSE deep fake ruling
Translated from Portuguese, summarized and contextualized by DistantNews.
At a glance
- Flávio Bolsonaro's campaign expects the Superior Electoral Court (TSE) to prohibit the use of "deep fake" technology in electoral propaganda.
- The TSE is expected to establish a rule on the matter soon, using a video of Jair Bolsonaro created with artificial intelligence as a case study.
- Allies believe Flávio's campaign may not face sanctions for using the video, as the rule was not yet established at the time.
Flávio Bolsonaro's campaign has conceded defeat regarding the use of "deep fake" technology in electoral advertising, anticipating a prohibition by the Superior Electoral Court (TSE).
The court is expected to issue a ruling on the matter in the coming days. The case will likely center on an artificial intelligence-generated video of Jair Bolsonaro shown at his son's convention in late July. Despite the video being labeled as synthetic content, the TSE is likely to ban its use, arguing that such technology distorts reality and misleads voters.
This perception among Flávio's allies stems from discussions between campaign members and some TSE officials. Concurrently, there is an assessment that Flávio's campaign might avoid sanctions for using Jair Bolsonaro's video, given that the rule against such content was not yet solidified when the video was released.
The TSE's potential decision reflects concerns about the integrity of electoral information and the prevention of voter deception through manipulated media.
Originally published by Folha de S.Paulo in Portuguese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.