Football's climate conscience: Norwegian player Morten Thorsby pushes for sustainability

Morten Thorsby, a Norwegian national player, is emerging as a prominent voice for climate action in the world of football. While the upcoming World Cup in the USA faces criticism for its environmental footprint, including waste, air travel, and energy-intensive stadiums, Thorsby is present, aiming to push for change.

Thorsby, currently playing for US Cremonese in Italy's Serie B, openly challenges FIFA's practices. He recently joined over 60 other football professionals in urging the governing body to improve heat protection for players and cease partnerships with fossil fuel companies. Critics dismiss FIFA's pledge to plant 12,000 trees as mere greenwashing, especially with Saudi Aramco, a major oil corporation, as a sponsor.

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There is no shortage of charity initiatives in football. Anti-racism campaigns abound. But climate protection projects are rather the exception.

Football's significant ecological impact, from stadium construction to energy consumption and fan travel, is a major concern. Thorsby highlights that extreme weather events, exacerbated by climate change, pose risks to players and venues, potentially leading to match cancellations. He founded the 'We Play Green' initiative in 2020 to foster awareness and drive a sustainable transformation within the sport.

Through 'We Play Green,' Thorsby collaborates on projects like the 'The Play More Jersey,' a 100% cotton jersey designed to prevent microplastic shedding during washing. Having grown up with a deep connection to nature in Norway, Thorsby's commitment to environmentalism is a core part of his identity, extending beyond his football career.

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The organization aims to create awareness for sustainability.