Foreign visitors flock to Busan, Lotte Department Store boosts tailored marketing

Busan is experiencing a significant surge in foreign tourist arrivals, with Lotte Department Store reporting an impressive increase of over 80% in the first quarter of this year. This follows a substantial 50% rise in the same period last year, indicating a strong and growing trend in international visitors choosing South Korea's second-largest city for their travels.

In response to this influx, particularly from key markets like Japan and China, Lotte Department Store is rolling out enhanced marketing strategies. These include special promotions, such as gift certificates for beauty product purchases, and additional discounts through partnerships with payment systems like Alipay and UnionPay. The aim is to make shopping more convenient and appealing to these valuable customer segments.

Furthermore, Lotte Department Store is actively improving its in-store services to better accommodate foreign shoppers. The relocation of the tax refund counter to a more accessible location on the first floor and the provision of dedicated parking for group tours at Lotte Mall Dongbusan are testaments to this commitment. These efforts are crucial for solidifying Busan's reputation as a premier shopping destination and ensuring a positive experience for every visitor, contributing to the city's vibrant tourism economy.