From car trunk sales to 35 countries: How 'Nostra' conquered the home textiles market

The home textiles brand "Nostra" has evolved from humble beginnings selling fabric from a car trunk to a significant international presence, now managing order flows in 35 countries. Karolis Kaminskas, the company's retail manager, shared insights into its business journey.

The company's name, "Nostra," derives from the Latin word for "our." The initial idea, conceived by two friends, was to import fabrics and sell them directly from a car's trunk. This evolved into wholesale operations, with a pivotal shift occurring when the business began serving end consumers directly.

Kaminskas identified key milestones: the transition from wholesale to retail in 2009, the establishment of an online store in 2012, and the international expansion that commenced in 2018. These steps laid a strong foundation for "Nostra" to become one of the largest importers and suppliers of home textiles and fabrics in the Baltic states.

The company faced logistical challenges as its e-commerce operations grew. Initially relying on postal services, the volume of orders soon outgrew local post office capacity. Around 2018, "Nostra" partnered with courier services, including "Venipak," which is now a primary logistics partner across the Baltic region.

Over three decades, "Nostra" has become a leading supplier in the Baltics, operating in 35 countries and collaborating with over 70 manufacturers in Europe and Asia. The company serves both individual customers and businesses like hotels, spas, and healthcare facilities. Kaminskas attributes their success to offering high-quality home textiles, bedding, towels, blankets, that create everyday comfort, aiming to bring hotel-level luxury into every home. They focus on product quality, natural fibers, and durability, recognizing that modern consumers are increasingly conscious of these factors.