From Kebaya to MSMEs, Festival Merah Putih Strengthens Women's Movement

The Festival Merah Putih, held Sunday at the Borobudur Hotel in Jakarta, showcased a powerful display of unity and collaboration among Indonesian women's organizations. The event brought together the Indonesian Women's Congress (KOWANI), the Indonesian Advanced Women's Association (PIM), and the Indonesian Minang Women's Association (PPMI) under one banner.

Focusing on cultural preservation, women's empowerment, and the strengthening of Micro, Small, and Medium Enterprises (MSMEs), the festival included a "Parade Kebaya Merah Putih" (Red and White Kebaya Parade), talk shows, artistic performances, and a fashion show. The participation spanned various age groups, notably including children and young people, underscoring a commitment to passing down Indonesian cultural values to future generations.

Lana T Koentjoro, Chairwoman of PIM, emphasized that the festival serves as a momentum to strengthen ties and cooperation among Indonesian women. She noted that differences in organizational backgrounds can become a source of strength when channeled into beneficial community activities. "When women from various backgrounds and organizations can sit together, work together, and present positive activities, it will certainly provide great energy for the progress of women and the Indonesian nation," Koentjoro stated.

Nannie Hadi Tjahjanto, Chairwoman of KOWANI for 2024-2029, highlighted the significant economic potential embedded in the traditional Kebaya attire. She explained that preserving the Kebaya extends beyond cultural heritage; it involves engaging artisans, tailors, designers, and MSMEs. Tjahjanto believes that developing the Kebaya is interconnected with various sectors, including education, health, entrepreneurship, and the creative industry, ultimately contributing to community economic empowerment.