From Waste Bank to Business Showcase: UBSI Equips Residents with Product Branding Skills

Universitas Bina Sarana Informatika (UBSI) is empowering local communities through a branding and packaging design training for recycled waste products. Held at the Bank Sampah Vida Taman Apel RW 019 in Bekasi, the initiative aims to elevate the market value of goods crafted from recycled materials.

The program targets the management and members of the waste bank, providing them with essential skills in creating compelling brand identities and appealing packaging. UBSI, recognized as a Digital Creative Campus, emphasizes its commitment to economic independence and community development through such practical training.

Participants learned about the fundamental concepts of branding, techniques for designing brand identities, and strategies for creating visually attractive yet simple packaging. The training highlighted the importance of color selection, logo design, typography, and layout in shaping positive consumer perception. Ana Ramadhayanti led the sessions, with moderator Nila Aulia facilitating discussions.

Haryani, the event's chief organizer, expressed hope that the training would boost the confidence of waste bank managers in marketing their recycled products, enabling them to compete effectively in the market. Nia Kurniasih, head of Bank Sampah Vida Taman Apel RW 019, encouraged active participation, while RW 019 chief Bambang Sulistio praised the initiative for its dual benefits of environmental preservation and economic welfare enhancement.