Germans forget sustainability rules on vacation, study finds

Germans are known for their diligent waste sorting, water conservation, and conscious purchasing decisions at home. However, a recent representative study by HolidayCheck suggests that once they check into a hotel or resort, these principles often take a backseat.

The "say-do gap," as experts call it, highlights a disconnect between stated intentions and on-the-ground behavior. While a previous HolidayCheck study in 2024 found that over half of travelers considered sustainability important when choosing a destination, the latest findings indicate these good intentions don't always translate into holiday actions. Only 56% of Germans report acting sustainably on vacation, a notable drop from the 69% who claim to do so in their daily lives.

Respondents point to several reasons for this shift. A common complaint is the lack of adequate infrastructure, such as insufficient recycling bins or clear information on waste separation. However, comfort and a desire to relax also play significant roles. Many view holidays as a time to escape daily routines and responsibilities, prioritizing convenience and personal enjoyment. Three in ten respondents explicitly stated they do not want to engage with sustainability issues while on vacation.

Interestingly, over half of those admitting to less eco-friendly vacation habits experience guilt afterward. The study also revealed generational differences, with 39% of Generation Z (ages 16-31) admitting to less sustainable behavior on holiday, a figure higher than the overall average. This suggests that the declared environmental awareness of younger generations may not always align with their practical choices during travel.

To encourage more responsible behavior, the study found that tangible benefits from accommodations are key. 44% of respondents indicated they would be more inclined to act ecologically if it offered advantages, like discounts for skipping daily towel changes. Over a third also expressed interest in such incentives.