GIIAS 2026 Becomes Arena for Promotion Wars, Discounts and After-Sales Services Aim to Lure Consumers

The GAIKINDO Indonesia International Auto Show (GIIAS) 2026 is proving to be a fierce battleground for consumer attention, with automakers rolling out a comprehensive suite of promotions. Beyond unveiling new models, manufacturers are heavily investing in sales, financing, and after-sales services designed to make vehicle ownership more accessible and cost-effective for buyers.

This aggressive marketing strategy reflects the highly competitive nature of Indonesia's national automotive market. Faced with a wide array of new vehicle choices, brands are enhancing their appeal through attractive offers. These include low credit interest rates, minimal down payments, substantial cashbacks, extended warranties, and valuable after-sales service bonuses, some reaching tens of millions of rupiah.

Toyota-Astra Motor is prominently featuring promotional programs aimed at providing ease and peace of mind to customers. Marketing Director Bansar Maduma stated that Toyota's offers are designed to cater to public enthusiasm for their products. The brand is offering credit interest rates as low as 1 percent for select hybrid and diesel models, such as the Veloz Hybrid, Yaris Cross Hybrid, Innova Zenix Hybrid, Alphard Hybrid, Innova Diesel, and Fortuner Diesel. Additionally, specific models like the Fortuner Diesel and Innova Diesel come with benefits up to Rp10 million, including cashback on fuel, zero percent interest, complimentary first installments, insurance, and trade-in programs.

Hyundai is adopting a different approach by implementing permanent price reductions for its STARGAZER Cartenz and Cartenz X models, alongside attractive financing options during GIIAS 2026. The STARGAZER Cartenz is now priced from Rp241.4 million, and the Cartenz X from Rp350 million. Hyundai's purchase programs include down payments starting at 7 percent, monthly installments from Rp2 million, a resale value guarantee of up to 70 percent for certain models, five years of free periodic maintenance and Bluelink services, trade-in benefits up to Rp10 million, and additional advantages up to Rp8 million. The brand is also providing nine test drive units and various interactive activities at its booth to engage visitors.

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All these promos are designed to accommodate the public's enthusiasm for Toyota products, by providing ease and peace of mind to users during the ownership period.