GJA must demand accountability from journalists, Kwesi Pratt

Kwesi Pratt, a veteran journalist and Managing Editor, has called on the Ghana Journalists Association (GJA) to actively demand accountability from its members. He stressed that upholding high professional standards is essential for rebuilding the public's trust in the media landscape.

Pratt emphasized that the GJA has a responsibility to ensure journalists adhere to ethical guidelines and maintain rigorous reporting practices. This focus on accountability is seen as a vital step in correcting the erosion of public confidence that has affected the profession.

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The Ghana Journalists Association (GJA) has been urged to uphold high professional standards and demand accountability from journalists to help restore public trust in the media.

Furthermore, he encouraged the association to proactively prepare journalists for the rapid technological and digital transformations shaping the industry. Alongside this, Pratt urged the GJA to work towards strengthening the connection between the journalism profession and the broader society it serves, ensuring media remains relevant and responsive.

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The Association has also been encouraged to prepare journalists for the rapid technological and digital transformation while reconnecting the profession with society.