GM Korea Partners with TMAP to Launch 'Korean-Style Connected Driving' with Super Cruise
Translated from Korean, summarized and contextualized by DistantNews.
TLDR
- GM Korea is launching its 'Super Cruise' hands-free driver-assistance system, combined with TMAP's connected services, for the Korean market.
- Super Cruise, which has a proven track record of zero accidents in North America over 877 million km, uses a combination of HD maps, GPS, cameras, radar, and driver monitoring.
- GM Korea has invested over 10 billion won in localizing Super Cruise for Korean road conditions, including developing custom OTA servers and LiDAR-based mapping, with a subscription model planned after an initial three-year free period.
General Motors Korea is set to revolutionize the driving experience for its customers by fully embracing the era of connected mobility. The company announced its strategic push into the Korean market with the "Super Cruise" hands-free driver-assistance system, a technology that has already achieved a remarkable safety record in North America.
Super Cruise is a reliable technology that has not caused a single accident. We will provide a driving experience customized for Korean consumers by combining this technology with TMAP Connected services.
This isn't just about introducing a new feature; it's about creating a uniquely Korean driving experience by integrating Super Cruise with TMAP's advanced connected services. GM Korea has invested heavily, pouring over 10 billion won into adapting this sophisticated system for the complexities of Korean roads. This includes meticulous LiDAR-based mapping and the establishment of dedicated Over-The-Air (OTA) update servers, ensuring the technology performs optimally within our local traffic environment.
Super Cruise is not just an extension of cruise control; it is a hands-free driver assistance system (Level 2) that allows the vehicle to drive itself even when the driver's hands are off the steering wheel.
The Super Cruise system itself represents a leap forward in automotive technology. It allows drivers to take their hands off the steering wheel under specific conditions, relying on a suite of sensors, high-definition maps, and driver monitoring to maintain lane position and adapt to surrounding traffic. Its impressive record of zero accidents over hundreds of millions of kilometers driven in North America speaks volumes about its reliability and safety.
The cumulative mileage driven with Super Cruise is approximately 877 million km, and not a single accident has occurred. The safety and reliability of Super Cruise have been proven with data.
From our perspective at Dong-A Ilbo, this move signifies GM Korea's commitment to innovation and localization. While Western media might focus on the technological prowess of Super Cruise, we see it as a testament to GM's understanding of the Korean consumer and its dedication to providing a tailored, safe, and convenient driving experience. The integration with TMAP, a service deeply embedded in the daily lives of Korean drivers, further solidifies this commitment. The planned subscription model after an initial three-year free period also reflects a forward-thinking approach to service delivery in the automotive sector.
GM Korea has invested over 10 billion won directly in the domestic introduction of Super Cruise. We were able to announce the technology's introduction after establishing a dedicated OTA server and completing LiDAR-based high-precision map work tailored to the Korean road environment.
DistantNews Editorial
Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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