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🇮🇩 Indonesia /Health & Science

Guardian Indonesia Launches Menopause-Friendly Shopping Initiative with MTick®

From Tempo · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • Menopause is a natural phase for women, but its accompanying changes like irregular periods, hot flashes, sleep disturbances, and mood swings can be challenging.
  • Guardian Indonesia has launched MTick®, an international certification for menopause-friendly products, in over 50 stores to help consumers identify suitable items.
  • This initiative aims to support the growing number of Indonesian women entering menopause by providing accessible information and products, addressing the fact that many feel underserved by brands and retailers.

Menopause, a natural stage in a woman's life, often brings significant changes that can impact daily comfort and activities. Symptoms such as irregular menstruation, hot flashes, sleep disturbances, and mood swings are common, affecting women globally. In Indonesia, with an increasing life expectancy for women, a substantial portion of the population will navigate this phase for a considerable part of their lives.

Recognizing the need for better support, Guardian Indonesia has introduced MTick®, a globally recognized symbol and certification for menopause-friendly products. This initiative, part of Guardian's "Menopause-Friendly Shopping" campaign launched in July 2026, aims to simplify the shopping experience for women seeking products tailored to their needs during menopause. Over 50 Guardian stores across Indonesia now feature dedicated "Menopause-Friendly" sections with MTick®-certified items.

Menopause is a natural phase in a woman's life, but the changes that accompany it are not always easy to navigate.

— Article TextIntroducing the challenges associated with menopause.

The introduction of MTick® addresses a significant gap in the market, as research indicates that a large majority of women feel they do not receive adequate attention from brands and retailers regarding menopause. Globally, approximately one billion women are currently experiencing menopause, yet 87% feel underserved. Furthermore, 94% of women desire products with clear menopause-friendly labeling, but 66% struggle to find them.

Guardian's partnership with DFI Retail Group and GenM brings this international certification to Indonesia, making it the first health and beauty retailer in the country to offer such a program. This move signifies a growing awareness and commitment to supporting women through this life transition, providing them with easier access to relevant products and information, and fostering a more inclusive shopping environment.

Guardian Indonesia officially presents MTick®, the world's first internationally recognized shopping symbol and certification to help identify products that are friendly to women during menopause.

— Guardian Press ReleaseAnnouncing the launch of the MTick® certification.
DistantNews Editorial

Originally published by Tempo in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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