Hana Financial Group brings financial services to elderly residents on Ulleungdo island

Hana Financial Group has extended its financial inclusion efforts to the remote island of Ulleungdo with its 'Hana Happiness Dream Bus' initiative. The program visited the island to offer crucial financial education and personalized consulting services to elderly residents, aiming to bridge the gap in financial accessibility for seniors and vulnerable older populations.

The 'Hana Happiness Dream Bus' set up at the Ulleung County Community Center, where it provided tailored programs for approximately 180 local elders. The event saw the attendance of the Ulleung County Mayor and the head of the Ulleung County branch of the Korean Senior Citizens Association, underscoring the community's interest and support for the initiative.

This visit to Ulleungdo was specifically designed to address the financial isolation experienced by residents. Due to the island's geographical limitations, many seniors have found it difficult to access essential services such as retirement asset management, professional financial advice, and fraud prevention education.

To foster a welcoming environment, the program began with a laughter therapy session before delving into financial topics. Retired financial experts, including PB Center Directors and branch managers from Hana Bank, led sessions on practical financial knowledge, covering areas like retirement asset management and inheritance and gift planning. Following the lectures, individual consultations were provided to address the specific financial concerns of the attendees.