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Happy Potato targets 200 outlets in Malaysia by 2028
🇲🇾 Malaysia /Economy & Trade

Happy Potato targets 200 outlets in Malaysia by 2028

From Utusan Malaysia · () Malay

Translated from Malay and summarized by DistantNews. Read the original for the full story.

At a glance

Interview Named sources New plan
  • Happy Potato has grown from one outlet in Sabah in 2019 to more than 117 outlets in Malaysia and 126 outlets across five countries.
  • The brand entered Bangladesh, Indonesia, China and Cambodia within six months.
  • It aims to reach 200 outlets across Malaysia by 2028 and enter three to five additional Asian markets through gradual expansion.

Happy Potato says it has grown from a single outlet in Sabah to more than 117 outlets in Malaysia and 126 outlets across five countries since its founding in 2019.

The Malaysian potato snack brand entered Bangladesh, Indonesia, China and Cambodia within six months. Co-founder and chief executive Edmund Lim attributed the expansion to continued customer support, business partners, product quality and the company’s focus on the customer experience.

The development of Happy Potato has been very encouraging since we started in 2019.

— Edmund LimAssessment of the company’s growth since its founding.

Happy Potato currently operates in Malaysia, Bangladesh, Indonesia, Cambodia and China. It is targeting 200 outlets across Malaysia by 2028, along with entry into three to five more Asian markets. The company has not named those markets, saying each expansion will depend on market readiness and finding suitable franchise partners.

Lim and co-founder and director Colleen Phang said the business would prioritize sustainable growth, consistent products, strong operations and carefully planned expansion. The company intends to focus on Asia and expand in stages rather than announce markets before they are ready.

We target 200 outlets across Malaysia by 2028 and three to five new markets in Asia.

— Edmund LimDescription of the company’s expansion goals.
About this summary

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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