HEAD Celebrates Print: 'The New Generation Has a Renewed Interest in Paper'

Geneva, Switzerland – The Haute École d’art et de design (HEAD) is once again celebrating the enduring power of the printed word and image with its P.A.G.E.S. art book fair. This sixth edition underscores a significant trend: a resurgence of interest in physical print among young creatives, a generation often perceived as solely digital natives.

As a leading European institution for design and art publishing, HEAD's commitment to P.A.G.E.S. provides a vital platform for emerging artists and designers. This year's focus on the 'new generation's renewed interest in paper' is particularly resonant. It challenges the narrative of print's inevitable demise, instead highlighting its continued relevance and appeal in a world saturated with digital content.

The collaboration with Le Temps newspaper, where an illustration class produced both print and digital content, exemplifies this synergy. It demonstrates how traditional print media can coexist and even be enhanced by digital platforms, while still celebrating the unique tactile and visual qualities of print. This event is a testament to the vibrant, evolving landscape of art and design publishing in Switzerland and beyond.