Homeplus revives 'Magic Delivery' service as it prepares for full operational restart

Homeplus is accelerating its efforts to normalize both online and offline operations, with its 'Magic Delivery' service set to resume for online orders on August 10. This delivery service, which allows customers to select specific delivery dates and times, will be available from 67 Homeplus stores across the country. Actual deliveries and pick-up services are scheduled to begin on August 13, though some areas may experience limitations depending on the delivery company's capacity.

This move to restore the delivery system follows the temporary reopening of 67 offline stores on August 7. During this period, Homeplus focused on stocking shelves and ensuring system functionality in preparation for the official reopening on August 13. The company aims to improve its cash flow through these phased operational restorations.

While some food suppliers have resumed deliveries, negotiations with several major suppliers are ongoing. These discussions involve terms and product lists, with companies concerned about unsettled payments and requesting advance payments. Homeplus plans to operate its stores with a reduced footprint, transitioning from multi-story layouts to single-story formats, and will prioritize its private brand (PB) products to fill the shelves.

The company is working to rebuild its business after facing financial difficulties. The resumption of 'Magic Delivery' is a significant step in its strategy to regain customer trust and market presence. Homeplus is aiming for a full normalization of its services, balancing the needs of suppliers with its own restructuring plans.