Hotel Shilla CEO Lee Boo-jin to Become Shareholder, Buying 20 Billion Won in Treasury Stock

Hotel Shilla CEO Lee Boo-jin is demonstrating her commitment to responsible management by acquiring 20 billion won worth of treasury stocks, beginning today. This significant personal investment underscores her confidence in the company's recent performance turnaround and its future prospects.

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Demonstrating responsible management by acquiring 20 billion won worth of treasury stocks.

The company has successfully shifted to a profit in the first quarter, a notable achievement given the challenging global economic conditions and the typical off-season for hotels and the initial losses from the duty-free business at Incheon Airport. Analysts anticipate even stronger performance in the second quarter as the peak season for hotels approaches and the burden of the Incheon Airport operations has been lifted.

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Successfully turned a profit in the first quarter, with expectations for significant improvement in the second quarter.

This strategic move by Lee Boo-jin is particularly meaningful for South Korean investors and the business community. It sends a powerful signal of stability and trust in the company's direction, especially during times of economic uncertainty. The focus on improving profitability through business structure reforms, as outlined by Lee Boo-jin at the shareholders' meeting, resonates with the market's desire for sustainable growth and enhanced shareholder value. The acquisition of treasury stocks is a clear indication that leadership believes the company's stock is undervalued and poised for growth.

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Securing stable profitability through structural improvements in the duty-free sector and establishing a sustainable growth foundation based on brand competitiveness in the hotel sector.