How culture became one of Ukraine’s most powerful weapons against Russia

In the fifth year of Russia's full-scale invasion, Ukraine is demonstrating that its culture is not merely an artistic expression but a vital component of national security and a potent weapon in its defense. The Ukrainian Institute (UI), established in 2018 and with international offices, plays a crucial role in projecting this narrative. UI's director general, Volodymyr Sheiko, emphasizes that Ukraine has recognized culture as a national security asset, a perspective adopted by both leadership and the cultural sector.

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Ukraine has recognised culture as an asset of national security since the full-scale invasion. The narrative that positions culture as a pillar of Ukrainian resistance against aggression has been adopted by our leadership and cultural sector.

This strategic use of culture aims to reshape international perceptions. Sheiko notes that prior to the intensified conflict, foreigners often held simplistic views of Ukraine, associating it with clichés like Chernobyl, war, and traditional elements like vyshyvanka. However, recent research indicates a significant shift, with Ukraine now being recognized internationally for its resilience, democracy, resistance, and courage. This transformation is largely attributed to the unscripted efforts of Ukrainian artists and cultural managers abroad, who have become authentic voices for the nation.

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The clichés were: Chernobyl, war, beautiful women, vyshyvanka (embroidered clothing), the Klitschko brothers (former boxing champions, one of whom is mayor of Kyiv) and good food. It wasn’t untrue, but it didn’t tell anything about the country. The creation of UI was part of the effort to fix that.

The success of these cultural diplomacy efforts is particularly evident in France. Sheiko recounts how France, historically a challenging environment due to a strong Russian cultural presence and underlying pro-Russian sentiment, has become a prime example of Ukraine's cultural outreach. The "Saison Ukrainienne," a four-month cultural season organized in France in less than a year, featured over 70 events across 12 cities. This initiative, along with UI's broader work, highlights Ukraine's determination to use its vibrant cultural heritage not only as a source of solace, unity, and pride at home but also as a crucial instrument for winning international support and countering Russian aggression. From a Ukrainian perspective, this cultural resilience is as critical as military resistance, showcasing the nation's spirit and democratic values to the world.

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It’s a complete narrative shift over such a short period of time. Without being guided or told what to do, our artists and culture managers abroad have become a genuine, unscripted voice for the country.