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🇮🇩 Indonesia /Culture & Society

How Turning a Hobby of Making Videos into a Source of Income and Business

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • TikToker Niki Puspita Sari, known as Nickysya, turned her hobby of creating videos into a business.
  • She gained millions of followers on TikTok and Instagram by sharing content like cosmetic reviews, fashion, and daily life.
  • Nickysya's authentic

TikToker Niki Puspita Sari, also known as Nickysya, has successfully transformed her passion for video creation into a thriving business. With a significant following of around 2.6 million on TikTok and over 204,000 on Instagram, she shares a diverse range of content, including cosmetic reviews, fashion, culinary experiences, and glimpses into her daily life.

Nickysya's journey into content creation began in 2019 during the COVID-19 pandemic, which led to a period of unemployment and ample free time. Initially, she experimented with TikTok by following viral trends, such as slow-motion videos. "I just did it for fun because I had a lot of free time. I joined in making TikTok videos that were trending at the time. It turned out the response was good and many people liked it. From there, I started to get excited about making more content," Nickysya stated.

I just did it for fun because I had a lot of free time. I joined in making TikTok videos that were trending at the time. It turned out the response was good and many people liked it. From there, I started to get excited about making more content.

— NickysyaDescribing the start of her content creation journey during the pandemic.

The positive reception encouraged her to consistently upload various content, from makeup tutorials to entertaining videos. Her follower count steadily increased, opening up new digital opportunities. In 2021, Nickysya began incorporating more personal elements into her content, launching a catfish farming business and sharing "A Day in My Life" vlogs. These vlogs featured everyday activities like cooking, feeding catfish, and sharing simple recipes, which resonated deeply with her audience.

A distinctive element of her content is the spontaneous phrase "kucek kucek hotahe" used while cooking, which became a viral catchphrase and a memorable part of her online identity. Her "Bihun Ala Nickysya" recipe also became a popular choice among her followers. Nickysya believes that sharing her authentic daily life creates a stronger connection with her audience. "I always try to be myself. People actually prefer to see real daily life rather than something made up," she said.

I always try to be myself. People actually prefer to see real daily life rather than something made up.

— NickysyaExplaining her approach to content creation and audience connection.
DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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