iDNES.cz: Advertising and Subscription Options Explained

This content is not a news article but rather a notice regarding advertising and subscription options for the iDNES.cz website. It outlines two choices for users: a premium subscription that offers an ad-free experience across several MAFRA publications (iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz) along with digital newspapers and magazines, or a free option that includes targeted advertising. The notice details how personalized advertising is implemented through the use of cookies and other tracking technologies, processed by MAFRA, a.s., and its 125 advertising partners. Users are informed that they can withdraw their consent for targeted advertising at any time, which would then prompt them to upgrade to the premium, ad-free service. It also explains that certain data processing, not related to targeted ads, is based on legitimate interest and can be managed through detailed privacy settings. The notice emphasizes that the chosen settings will apply to all mentioned MAFRA websites. It further clarifies that due to technical reasons with advertising providers, users must explicitly opt-out of specific data processing activities if they choose the free, ad-supported option, even if these activities are primarily for internal use by MAFRA.