iDNES.cz: Website Content and Advertising Preferences Notice

This content is a technical notice from iDNES.cz regarding user consent for advertising and content personalization. It presents two primary options for users: a premium subscription service that offers an ad-free experience across several of the iDNES group's websites, or a free option that involves consenting to targeted advertising.

The notice details the terms of service for both options. The premium service, priced at 199 CZK per month, allows unlimited access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines, all without advertisements. The free option, conversely, requires users to agree to the use of cookies and other online identifiers for the purpose of targeted advertising.

It explains that targeted advertising is based on profiling user habits and interests derived from online activity. This profiling is conducted by MAFRA, a.s., and its 125 advertising partners. Users are informed that they can withdraw their consent for targeted advertising at any time, though doing so would prompt them to switch to the ad-free premium service. Consent for other purposes, such as personalized content display, can be modified or withdrawn independently of the advertising consent.

The notice also touches upon the processing of data based on "legitimate interest" and directs users to a detailed settings section for managing their privacy preferences. It clarifies that the settings configured will apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The article concludes by listing various ways data is processed, including ad selection, personalized content, performance measurement, audience understanding, service development, and technical site operation, emphasizing the need for user consent for specific data processing activities.