iDNES.cz Website Notice: Advertising Preferences and Subscription Options

This article is not a news report but a technical notice from the iDNES.cz website concerning user advertising preferences. It outlines options for users regarding how they wish to view content and advertisements on the site.

Users are presented with two primary choices: a premium subscription service that offers an ad-free experience across several iDNES-affiliated websites, along with digital access to newspapers and magazines. Alternatively, users can opt for a free service that includes targeted advertising, tailored to their interests based on their online behavior.

The notice details the mechanisms behind targeted advertising, explaining that data collected about user activity is used to display relevant ads. It also clarifies that both MAFRA, a.s., and its 125 advertising partners process this data. Users are informed that they can revoke their consent for targeted advertising at any time, which would then prompt them to switch to the premium ad-free service. The notice also touches upon the use of legitimate interest for data processing and provides instructions for managing privacy settings.