iDNES outlines cookie policy, offers ad-free premium option

This text is a notice from the Czech news outlet iDNES regarding its cookie and privacy policy, presented to users before they can continue reading content.

Users are given a choice between two main options: subscribing to "iDNES Premium" for 199 CZK per month, which offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements, and also includes digital newspapers and magazines. Alternatively, users can opt for "targeted advertising" for free.

If a user chooses the free option with targeted advertising, they consent to the use of cookies and other online identifiers for the purpose of displaying personalized ads. This processing is conducted by MAFRA, a.s., and 125 advertising partners. The notice explains that targeted ads are based on user profiles, created from browsing habits and online activities, to ensure relevance. Users can withdraw their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice also details the various ways data is processed, including for selecting ads, personalizing content, measuring ad and content performance, understanding audiences through statistics, and developing services. It specifies that certain data is processed based on "legitimate interest," and users can object to this processing or adjust their settings in a "Detailed settings" section. The notice clarifies that the chosen settings apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.