Indonesia Halal Watch concerned over Quran memorization challenge for alcohol prize

Indonesia Halal Watch (IHW) has voiced strong disapproval over a video circulating online that appears to show a promotion for alcoholic beverages incorporating the memorization of the Ad-Dhuha chapter of the Quran as part of a challenge. The organization finds the integration of religious scripture into such a contest, with alcohol as a prize, deeply concerning and offensive.

Ikhsan Abdullah, founder of IHW, stated that if the video is accurate, the action is highly inappropriate and has wounded the religious sensitivities of the community, particularly Muslims. He emphasized that the Quran is a sacred text for Muslims, serving as a source of guidance and holding a revered position in their lives. Using its verses for a gimmick or game to win alcoholic drinks is seen as a profound act of disrespect and degradation, especially when conducted in public for commercial promotion.

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If the video and information circulating are true as seen, then in my opinion, such an act is very inappropriate and has wounded the religious sensitivities of the community, especially Muslims.

Abdullah stressed that while IHW respects freedom of business and creativity, such freedoms must be balanced with social responsibility, decency, and respect for the religious and cultural values of Indonesian society. He noted that alcoholic beverages are forbidden (haram) for Muslims.

However, IHW is exercising caution and adhering to the principle of "tabayyun" (seeking clarification) before reaching a definitive conclusion. The organization intends to directly request clarification from the event organizers and the brand owner to gain a comprehensive understanding of the situation. Key questions include whether the event actually occurred as depicted, who was responsible for designing the challenge, and whether the brand's producers were aware of and approved the promotional activity.

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We respect freedom of business and creativity, but that freedom must go hand in hand with social responsibility, decency, and respect for the religious and cultural values of Indonesian society.