Indonesian Digital Shoppers Seek Authenticity and Quality, Not Just Discounts

For Indonesian online shoppers, a discount is no longer enough. Authenticity and product quality have moved to the top of the list as consumers seek greater confidence in what they buy.

Lazada Indonesia is responding with LazMall Luxury, a channel aimed at shoppers looking for premium products from leading national and international brands. The service emphasizes strict curation and verified authenticity, offering users a more assured way to navigate the huge range of products available online.

Amelia Tediarjo, Lazada Indonesia’s head of operations and business growth, said internal platform data showed a strong shift toward what she called ease of shopping. “If we look at our customers, they have entered what is called the confident commerce phase. They no longer prioritize discounts or promotions, but also ease of shopping. They now consider authenticity, trust, and uphold quality over quantity,” she said at the LazMall Luxury launch in Jakarta on September 1, 2026.

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If we look at our customers, they have entered what is called the confident commerce phase. They no longer prioritize discounts or promotions, but also ease of shopping. They now consider authenticity, trust, and uphold quality over quantity.

Amelia said consumers have become more careful even when choosing everyday products, selecting items according to the brand curation they want. LazMall Luxury, she said, is intended to become an online destination for carefully selected, high-quality products from local and global brands.

The shift is also visible in the global beauty industry. Siska Mulyasaputri, country online manager for Estée Lauder Companies Indonesia, said consumers are now better informed. They examine ingredient lists, trace authenticity and consider the longer-term benefits of their purchases. “We see that our consumers now choose high-quality products. They want products that are definitely authentic, original, and also offer long-term benefits,” she said.

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We see that our consumers now choose high-quality products. They want products that are definitely authentic, original, and also offer long-term benefits.