Indonesian girl group no na's "Honk!" tops charts, celebrates local culture

Indonesian girl group no na has released their latest single, "Honk!," on July 31, 2026, blending energetic pop music with distinct Indonesian cultural elements. The music video for the track, which prominently features "angkot" (public minivans) and revives the viral "Om Telolet Om" trend, rapidly ascended to the number one spot on the YouTube Music Indonesia charts within approximately 18 hours of its release.

The quartet, comprising members Christy, Esther, Baila, and Shaz, intentionally incorporated Indonesian identity into their work. Their record label, 88rising, announced the single's release, noting it as a track from no na's upcoming debut album, "Island Girl," scheduled for September 18. The music video opens with a bus displaying "no na" and a Sabang-Merauke route, setting a distinctly Indonesian scene.

Throughout the video, the members perform with high energy against backdrops depicting lively street scenes and people chasing buses. One scene even shows Christy riding in a pink "angkot." The lyrics also reflect Indonesian culture, incorporating phrases like "angkot," "kakak-adek" (brother-sister), and the geographical reference "Sabang sampai Merauke" (from Sabang to Merauke), reinforcing the song's local identity.

The "Om Telolet Om" phenomenon, a phrase children used to call out to bus drivers to honk their modified horns, gained global attention in 2016. no na's teaser for "Honk!" brought this distinctive Indonesian sound back into the spotlight, integrating it into their new musical offering.