Indonesian Grocery Stores Encouraged to Adapt to Market Changes and Digitalization

Grocery store owners in Indonesia face increasingly complex challenges, including shifting consumer shopping patterns, the expansion of modern retail outlets, and the rapid digitalization of the trade sector. These conditions necessitate adaptation for small businesses to survive and maintain their operations.

Sampoerna Retail Community (SRC) is actively supporting these small business owners. Their assistance includes strengthening business management, promoting the use of digital technology, and fostering a business community. Beyond business aspects, SRC has also begun focusing on the health of these entrepreneurs. Recently, SRC conducted free health check-ups for approximately 500 store owners across the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas.

The health program was attended by notable figures, including the Regional Secretary of DKI Jakarta Province, Uus Kuswanto, and Member of Commission IX of the Indonesian House of Representatives, Indah Kurnia. Uus Kuswanto emphasized the importance of such health initiatives for micro, small, and medium enterprise (UMKM) actors in maintaining public productivity. Indah Kurnia highlighted the connection between the health of UMKM owners, particularly women, and family economic resilience, stating that the contributions of mothers are vital for Indonesia's economic growth.

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We, on behalf of the DKI Jakarta Provincial Government, express our gratitude for SRC's concern for the community through this activity. Hopefully, this activity can be beneficial.

Digital transformation is another critical factor influencing the sustainability of grocery stores. SRC reports that a majority of stores within its ecosystem are already utilizing digital services for transactions and business management. Ivan Cahyadi, President Director of PT HM Sampoerna Tbk, noted that SRC, which began with 57 stores in 2008, has grown into a traditional retail network with over 250,000 stores nationwide. SRC's support focuses on enhancing business skills and leveraging digital technology to help UMKM adapt to changing consumer behaviors.

Research from KG Media in 2026 indicates that the total turnover of the SRC ecosystem reached Rp251 trillion annually, equivalent to 9.5% of the national retail Gross Domestic Product in 2025. In addition to daily necessities, some SRC stores serve as distribution channels for local UMKM products through the "Pojok Lokal" program, expanding market access for nearby small businesses. This comprehensive approach to business support and community strengthening is seen as crucial for grocery stores to remain competitive in Indonesia's evolving retail landscape.

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The contribution of mothers is very meaningful for Indonesia's economic growth, so SRC store owner mothers must remain healthy.