Indonesian Ministry Boosts Global Halal Ecosystem Through Muslim-Friendly Tourism

Indonesia is actively working to bolster its Muslim-friendly tourism sector and enhance global halal industry collaboration by hosting the International Islamic Expo (IIE) 2026. The event aims to strengthen partnerships, exchange ideas, and unlock new opportunities for developing competitive and sustainable Muslim-friendly tourism and a global halal ecosystem, according to Masruroh, the Ministry of Tourism's Expert Staff for Digital Transformation and Innovation.

The expo, held from June 26-28, 2026, at the Jakarta International Convention Center, served as a crucial platform connecting tourism industry stakeholders, umrah and haj travel organizers, associations, investors, buyers, and government officials from various countries. It provided a strategic space for networking, destination promotion, and exploring investment and business collaborations within the Muslim-friendly tourism sector.

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This is an opportunity to strengthen partnerships, exchange ideas, and open up new collaboration opportunities in the development of Muslim-friendly tourism and the global halal ecosystem.

The growing number of Muslim tourists worldwide presents significant opportunities for destinations offering quality services, authentic experiences, and inclusive environments. Indonesia, with its rich culture, natural beauty, diverse cuisine, and welcoming people, is well-positioned to become a leading destination in the global Muslim-friendly tourism market. Masruroh highlighted that Indonesia's second-place ranking in the Global Muslim Travel Index 2026 validates the nation's commitment to delivering high-quality tourism that benefits the economy, society, culture, and environment sustainably.

"This achievement is the result of joint efforts by the government, industry players, the community, and international partners in improving the quality and competitiveness of Indonesia's tourism ecosystem," Masruroh stated. She added that this recognition motivates continuous innovation, service improvement, and strengthened global partnerships. The Ministry of Tourism remains dedicated to advancing Muslim-friendly tourism by enhancing destination readiness, service quality, accessibility, and industry collaboration to meet evolving global market demands. The IIE also plays a strategic role in economic growth, facilitating business connections and investments that impact various sectors, including hospitality, F&B, transportation, SMEs, and the creative industry.

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This achievement is the result of joint efforts by the government, industry players, the community, and international partners in improving the quality and competitiveness of Indonesia's tourism ecosystem.