Influencer Zhong Mingxuan launches egg cake business amid financial woes, plans China trip

Taiwanese internet personality Zhong Mingxuan, who gained fame as 'International Beauty,' is embarking on a new entrepreneurial path, venturing into the street food business by selling egg cakes from a mobile food truck. This pivot follows recent reports of financial challenges, with Zhong candidly admitting to a studio financial crisis while assuring followers that personal funds remain available for this new endeavor.

Zhong has invested NT$650,000 (approximately $20,000 USD) in this new venture, splitting the cost equally with a business partner. The decision to sell egg cakes reportedly stemmed from a casual conversation about the fun of selling street food. Within a short period, Zhong moved from conceptualization to execution, completing necessary procedures, learning the craft of making egg cakes, and preparing the equipment and vehicle.

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This hits my sore spot, my studio has a financial crisis, but I still have some money in my account, so I have the spare cash to sell egg cakes, splitting it fifty-fifty with my partner.

The launch, which included a trial run offering free samples, marks a significant step for Zhong. Beyond the business, Zhong also revealed plans for an upcoming trip to mainland China in June, with destinations including Shenzhen and Guangzhou. The primary purpose of this trip appears to be leisure, specifically engaging in escape room activities.

From a Taiwanese perspective, Zhong Mingxuan's career trajectory reflects a common narrative of public figures navigating personal and professional challenges with resilience and adaptability. The willingness to publicly discuss financial struggles while proactively seeking new opportunities resonates with an audience that values authenticity and perseverance. The venture into street food, a popular and accessible market in Taiwan, demonstrates a practical approach to rebuilding and diversifying income streams. Furthermore, the planned trip to China, while for leisure, also signifies the continued cultural and economic exchanges between Taiwan and the mainland, a complex but ever-present aspect of life for many Taiwanese.

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I plan to sell egg cakes around the island with a friend!