Infobip VP of Engineering: 'Start Using AI As Soon As Possible; Those Who Have Already Done So Are at an Advantage'

In today's rapidly evolving technological landscape, the integration of Artificial Intelligence (AI) is not just an option but a necessity for businesses seeking to remain competitive. Saša Erak, Vice President of Engineering at Infobip, a company that has strategically positioned itself as 'AI first,' articulates a clear vision: those who embrace AI now will reap substantial benefits. This perspective is crucial for understanding the current business environment, where innovation and adaptation are paramount.

Erak's assertion that AI fosters job evolution rather than obsolescence offers a reassuring outlook. Drawing parallels with historical technological shifts like industrialization and the advent of the internet, he suggests that AI will transform existing roles and create new opportunities. This nuanced view counters the widespread fear of mass unemployment due to automation. Instead, it highlights the importance of workforce development and continuous learning to adapt to AI-assisted workflows.

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Smatram da radna mjesta ne nestaju preko noći, već evoluiraju, pa tako i kad govorimo o AI-u. Ključno je aktivno upravljati evolucijom radnih uloga i svjesno oblikovati kako će naši poslovi izgledati u okruženju koje je potpomognuto umjetnom inteligencijom.

The core message from Infobip's leadership is one of proactive engagement. Erak stresses the need for active management of these changes, urging companies and individuals to consciously shape the future of work. This forward-thinking approach is essential for harnessing the full potential of AI, ensuring that its integration serves to enhance productivity and create new avenues for professional growth, rather than posing an insurmountable threat.

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Činjenica je da za nekim poslovima neće više biti potrebe, ali to nije nova pojava – isto se događalo, primjerice, u kontekstu industrijalizacije i pojave interneta