[Interview] 'Instead of Coding, Draw Chips'... Itda Semiconductor CEO Attempts Chip Design Innovation

Jeon Ho-yeon, the CEO of Itda Semiconductor, is championing a fundamental reimagining of the chip design process, proposing a move away from conventional coding-centric methods. Having spent 16 years designing System-on-Chips (SoCs) at Samsung Electronics, Jeon believes the industry's primary bottleneck is not in design technology itself, but in data management and communication. "The bottleneck in semiconductor design is not design technology but data and communication," Jeon stated in a recent interview. He observed that engineers often dedicate more time to writing documents and attending meetings than to the actual design work. Itda Semiconductor is actively pursuing innovations, including visual design tools, to break free from these inefficiencies and accelerate chip development, aiming to revolutionize how semiconductors are created.

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The bottleneck in semiconductor design is not design technology but data and communication.