Jakarta Uses World Cup Final to Energize Public Spaces

Jakarta's provincial government leveraged the excitement of the 2026 World Cup final to revitalize public spaces, collaborating with the private sector for a large-scale community event. Thousands of residents flocked to Barito Heroes Park in South Jakarta to watch the final match between Spain and Argentina, transforming the park into a vibrant hub of activity.

The event, co-organized with UniPin and supported by various partners including CRING!, eFootball, Google Play, and Duolingo, showcased a model of public-private synergy. Beyond the football screening, attendees engaged in diverse community activities, demonstrating the potential for public spaces to host multifaceted events.

Diky Soemarno, Special Staff to the Governor of DKI Jakarta, affirmed that the initiative aligns with national programs aimed at optimizing public space utilization. "Tonight, the DKI Jakarta Provincial Government expresses its gratitude for the extraordinary collaboration with UniPin, with support from Cring and Duolingo," Diky said, emphasizing the event's alignment with government objectives.

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Tonight, the DKI Jakarta Provincial Government expresses its gratitude for the extraordinary collaboration with UniPin, with support from Cring and Duolingo. Because this World Cup viewing party event is in line with the Indonesian central government's program to optimize the utilization of public spaces.

Ashadi Ang, CEO of UniPin, underscored the unifying power of sports and the company's commitment to fostering collaboration. "We believe sports have the power to unite people," Ashadi stated. He added that the partnership aimed to create an interactive space connecting government, businesses, communities, and the public. UniPin also screened the film "Petualangan JeKaTe" as part of its efforts to support Jakarta's film industry, blending sports and arts in the public sphere.

The successful World Cup final viewing party exemplifies how public-private partnerships can activate urban spaces, offering entertainment and fostering community engagement. The initiative not only capitalized on a major sporting event but also promoted cultural activities, reinforcing Jakarta's development as a dynamic city.

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We believe sports have the power to unite people. Together with the Provincial Government of DKI Jakarta and all partners, UniPin wants to present an experience that is not only entertaining but also strengthens collaboration and togetherness. In line with UniPin's 15th anniversary celebration, the spirit of KONEKIN – Connect Your Game, Connect Your World is our commitment to continuously connecting the digital world with real experiences that benefit the community.