KMT's Lee Chuan gets a style makeover from celebrity designer to woo young voters

The New Taipei mayoral race is heating up, and KMT candidate Lee Chuan is employing some creative tactics to capture the attention of younger voters. In a move that has generated buzz, Lee's campaign released a video featuring the candidate undergoing a style transformation, courtesy of renowned fashion designer Li Ming-chuan.

“

A suit is for occasions, a hard hat is instinct

The video, aptly titled "A Suit is for Occasions, a Hard Hat is Instinct," playfully contrasts Lee's usual image as a hands-on, results-oriented individual with a more polished, modern look. The campaign team has even opened up a poll for the public to vote on their favorite style, showcasing Lee in various personas from "Professional Chuan" to "Kawaii Chuan."

“

The next stop for New Taipei, I'll keep running.

This initiative reflects a broader trend in political campaigning, where candidates are increasingly leveraging social media and unconventional methods to connect with a younger demographic. By partnering with a celebrity stylist, Lee's campaign signals a willingness to step outside traditional political norms and embrace a more dynamic, visually appealing approach. The ultimate goal is to present Lee as a forward-thinking leader capable of addressing the needs of New Taipei residents, particularly the younger generation, and securing their votes.

“

The person of the city, the person who gets things done.