Lifestyle Choice: Indonesians Prefer Bringing Tumblers

Carrying reusable tumblers to refill drinks is becoming a common lifestyle choice in Indonesia, blending environmental consciousness with personal savings. Many consumers now bring their own tumblers to coffee shops, not only to reduce waste but also to take advantage of discounts offered.

This growing practice reflects a broader shift in consumer behavior. Research indicates that Indonesians are becoming more budget-conscious while simultaneously increasing their focus on environmental issues. A NielsenIQ Indonesia report highlights that consumers are carefully managing their spending and prioritizing value in purchasing decisions. Concurrently, a PwC survey reveals that 62 percent of Indonesian consumers care about climate change, and 57 percent prefer products with eco-friendly packaging.

Handi Irawan D, Founder of the Top Brand Award, noted that this change in consumer habits is evident across various product categories. He explained that consumers today look beyond just price or brand popularity. They seek long-term benefits and products or services that satisfy multiple needs. Brands offering relevant value that resonates with consumers' lives have a greater chance of gaining selection and fostering loyalty, he stated in a press release on Thursday (July 30, 2026).