LiMA Opens Its Doors to Students This Autumn with a “Student Visa”

The Lithuanian Marketing Association is inviting students into its professional community before they graduate. Its new “Student Visa” membership gives students in higher-education marketing programs access to LiMA’s events, content and professional network for one year.

Student Visa holders can attend events under member conditions, receive special discounts and use LiMA’s content and other information resources. They can also take part in mentoring and informal community events with marketing professionals. The membership does not include voting rights at LiMA’s general assembly.

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A career is easier to start when you can gain practical experience while still studying.

LiMA head Jurga Varanavičius presented the initiative as an early route into the profession. She said students would be able to attend nearly 100 professional events a year, gain practical experience and better understand which career path they want to pursue in marketing.

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Marketing is changing extremely quickly, so textbook knowledge alone is no longer enough for a modern specialist.

Universities have begun awarding the visas to their strongest students. Vytautas Magnus University, Kaunas University of Technology and VILNIUS TECH representatives said contact with employers and working professionals could help students understand changing market demands, build connections and apply academic knowledge in practice.

The university representatives also framed the program as a response to the fast-changing nature of marketing. Practical exposure, they said, can give students a clearer view of the profession and help connect higher education with the labor market.

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KTU has always sought to stay close to business.