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🇮🇩 Indonesia /Economy & Trade

Madiun Regency promotes superior porang rice at Apkasi Autonomy Expo

From Republika · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

News Official statement New plan
  • The Madiun Regency government is promoting its superior porang rice at the Apkasi Autonomy Expo 2026 to enhance the recognition of local UMKM products.
  • Madiun is a significant producer of porang, with over 1,602 hectares dedicated to its cultivation, and the product has already achieved export status to countries like China and Japan.
  • The regency is also leveraging the expo to attract investment, highlighting its strategic economic infrastructure, including industrial areas and toll road access, along with competitive labor wages.

The Madiun Regency government is actively promoting its flagship product, porang rice, at the Apkasi Autonomy Expo (AOE) 2026 held in Tangerang. This participation is a strategic move to introduce the region's potential to a national market and increase the visibility of local Micro, Small, and Medium Enterprises (UMKM) products.

Bupati Madiun Hari Wuryanto emphasized the importance of the expo for broader recognition, stating, "We hope products from Madiun Regency can be known by other regions. Especially porang rice. This is a distinctive product from Madiun." Madiun is recognized for its certified porang Madiun-1 commodity, which has successfully penetrated export markets in China and Japan. Currently, over 1,602 hectares across five sub-districts are dedicated to porang cultivation, yielding products like porang rice and flour, known for their economic value and health benefits.

We hope products from Madiun Regency can be known by other regions. Especially porang rice. This is a distinctive product from Madiun.

— Hari WuryantoBupati Madiun, emphasizing the importance of promoting local products at the expo.

Under the theme "Explore the Diversity of Indonesian Commodities Without Limits," the AOE 2026 provides Madiun Regency with a platform to expand UMKM market reach and attract investment opportunities. Beyond porang rice, the regency's pavilion features other local specialties, including pecel chili sauce, brem (a traditional snack), and kerupuk lempeng (crackers), alongside various handicraft products.

Bupati Hari Wuryanto also highlighted Madiun's strategic advantages for investment, citing its robust connectivity, industrial areas, and convenient access via two toll road exits. He noted that the regency offers competitive labor wages compared to larger cities, making it an attractive location for manufacturing investments. To further bolster promotional efforts, the Madiun Regency government is collaborating with diaspora networks, encouraging them to visit the Madiun stand and support local UMKM products during the expo.

Madiun Regency is considered very interesting as a location for factory investment because it is also supported by competitive labor wages compared to larger cities which are higher.

— Hari WuryantoBupati Madiun, highlighting the economic advantages for potential investors.
About this summary

Originally published by Republika in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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