Malang UMKM Successfully Exports Chili Sauce Products to Malaysia
Translated from Indonesian, summarized and contextualized by DistantNews.
At a glance
- PT Mamani Jaya Berkah, a Malang-based UMKM supported by Malang Customs, has successfully exported its MamaNi chili sauce products to Sabah, Malaysia.
- The company exported 50 cartons, totaling 15,600 units of various chili sauce flavors, valued at Rp 138 million.
- Malang Customs provided export guidance through its "Export Clinic" program, aiming to boost the competitiveness of local UMKM in the global market.
PT Mamani Jaya Berkah, a micro, small, and medium enterprise (UMKM) supported by Malang Customs, has achieved a significant milestone by exporting its MamaNi brand chili sauce to Sabah, Malaysia. This export marks an expansion of Indonesian processed food products into the Southeast Asian market.
The MamaNi product line, established in 2013, boasts 23 distinct flavors, ranging from classic chili with shallots to more exotic options like squid, smoked tuna, and anchovy chili sauces. The company emphasizes the use of high-quality local ingredients, hygienic processing, and adherence to halal certification and distribution permits. The practical packaging makes the product suitable for both domestic consumers and international markets.
During this specific export shipment, PT Mamani Jaya Berkah sent 50 cartons, comprising 3,600 bottles and 12,000 sachets across 15 different variants. The total transaction value for this export reached Rp 138 million.
Malang Customs played a crucial role in facilitating this success through its "Export Clinic" program. Head of Malang Customs, Johan Pandores, stated that the agency provides ongoing support, including export procedure education, customs compliance assistance, licensing consultations, and logistical support. He also highlighted the importance of synergy with local governments and stakeholders in enhancing UMKM competitiveness for global markets.
PT Mamani Jaya Berkah's achievement is a testament to its continuous development through national UMKM programs and expanded marketing networks. The company's commitment to product innovation is seen as a key factor in its growing competitiveness on the global stage. This success is expected to inspire more UMKM in the Malang region to improve product quality, broaden their market reach, and utilize government-provided export facilities.
We will continue to play our role as a trade facilitator and industrial assistant in supporting national economic growth through increased UMKM exports.
Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.