Malaysia's homestay industry targets RM100 million revenue

Malaysia's homestay sector is targeting a significant boost in revenue, aiming to achieve RM100 million from one million tourists by the end of the year. This ambitious goal relies on a dual strategy of intensified promotional efforts, particularly during the upcoming Visit Malaysia Year, and a marked enhancement in service quality.

Datuk Sahariman Hamdan, president of the Malaysian Homestay Operators Association (PPHM), highlighted that the target is attainable through more aggressive promotions and the implementation of the Muslim-Friendly Accommodation Recognition (MFAR) and Hospitality standards. Currently, the country boasts 2,220 homestays with approximately 4,600 operators, who are key drivers of community-based tourism. As of June, the industry had already recorded RM40 million in revenue from 400,000 tourists, indicating a strong foundation for achieving the year-end targets.

The MFAR initiative is crucial for ensuring homestay products meet the needs of Muslim travelers and bolstering international market confidence in local offerings. Sahariman explained that this recognition serves as a benchmark, reinforcing service standards through compliance with management, cleanliness, service, facilities, and overall tourism experience. The PPHM has partnered with the Islamic Tourism Centre (ITC) to expand MFAR implementation through competency training, capacity building, and recognition based on Muslim-friendly tourism and hospitality standards.

Sahariman views MFAR as an added value for operators, strengthening their position in an increasingly competitive tourism market. This focus on quality and specific market needs, particularly for Muslim travelers, is expected to drive both domestic and international visitor numbers and revenue.