Maxima cuts fresh pork prices by up to 25% with centralized processing

Lithuanian supermarket chain Maxima is reducing prices on fresh, weighed pork by up to 25%, aiming to make quality Lithuanian meat more accessible to consumers. Marius Tilmantas, Director of Maxima's Purchasing Department, stated the company is consistently seeking solutions to lower costs and pass those savings directly to customers.

This price adjustment is facilitated by centralizing meat preparation processes. In two X 'Maxima' stores, fresh, weighed Lithuanian meat is now supplied pre-cut by suppliers. This centralization maintains the same assortment and quality control standards, ensuring all fresh, weighed meat remains 100% Lithuanian in origin.

“

We strive to ensure that customers can purchase quality fresh Lithuanian meat at an even better price. We are consistently seeking solutions that allow us to reduce costs and ensure that this benefit is directly reflected in the final price for customers.

Maxima highlights its unique offering in Lithuania: pork raised without antibiotics, adhering to higher animal welfare and responsible farming standards. Karolina Aganauskienė, Director of Maxima's Food Production and Quality Department, stressed the company's uncompromising approach to food safety, with quality checks conducted at three stages: with suppliers, at the logistics warehouse, and in-store.

Additional self-control laboratory tests are performed to verify product quality and food safety before it reaches consumers. The centralized cutting process also enhances traceability throughout the supply chain. An automated ordering system improves demand forecasting, supply planning, and inventory management, aiming to reduce food waste and optimize raw material usage.

“

We make no compromises on food safety, so we consistently check the quality of meat products in three stages – with suppliers, at the logistics warehouse, and in the store. At each stage, we evaluate different quality criteria – from production processes and raw materials to transportation, storage conditions, and the final product quality at the point of sale.