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Millennial Works Presents AI-IP Combined Experiential Ent-Tech at World IT Show 2026
🇰🇷 South Korea /Technology

Millennial Works Presents AI-IP Combined Experiential Ent-Tech at World IT Show 2026

From Dong-A Ilbo · (1h ago) Korean

Translated from Korean, summarized and contextualized by DistantNews.

TLDR

  • Millennial Works introduced an experience-based entertainment technology structure combining AI and intellectual property (IP) at the World IT Show 2026.
  • The company presented a model where users engage in AI and IP-driven story-based experiences and connect the results as personalized elements.
  • Millennial Works emphasized the importance of operational structures applicable across multiple countries for global IP collaborations, based on their experience with projects like Minecraft and Overwatch.

At the World IT Show (WIS) 2026, Millennial Works showcased its innovative approach to the burgeoning 'K-entertach' sector, presenting a unique structure that merges Artificial Intelligence (AI) with Intellectual Property (IP) to create immersive, experience-driven entertainment. This isn't just about passive consumption; the company highlighted a model where users actively participate in AI-powered narratives derived from established IPs, with their contributions becoming personalized elements within the experience.

The competitiveness of entertach lies in how quickly we can design and operate experience structures that global IPs can apply in various markets.

— Song Yu-sangExplaining Millennial Works' business strategy at the K-Entetach Global Summit.

Song Yu-sang, CEO of Millennial Works, articulated the company's strategic direction, emphasizing that competitiveness in the entertach field hinges on the ability to rapidly design and operate experience structures that global IPs can leverage across diverse markets. "Millennial Works is creating an operational model that enables multi-country deployment based on story-driven experiences combining AI and IP," he stated. This focus on scalable, adaptable operational frameworks is crucial for navigating the complexities of global intellectual property management and content distribution.

Millennial Works is creating an operational model that enables multi-country deployment based on story-driven experiences combining AI and IP.

— Song Yu-sangDetailing the company's approach to global IP expansion.

Drawing from extensive experience with major IPs such as Minecraft, Overwatch, and Solo Leveling, Millennial Works demonstrated how they tailor these experiences to different worldviews and fan bases. The company stressed that for global IP collaborations, a sustainable operational structure applicable in multiple countries is more valuable than one-off projects. By standardizing AI-based experience modules and IP story structures, Millennial Works aims to build a flexible system that can be deployed efficiently across various national and market contexts, ensuring operational efficiency and scalability for global IP expansion.

We are building an experience structure that can be repeatedly applied to various IPs based on individual project experiences.

— Millennial WorksDescribing their methodology for content creation.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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