DistantNews
Support us
🇮🇩 Indonesia /Economy & Trade

Ministry of Trade Encourages Business Matching Between SMEs and Modern Retail

From Tempo · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Context piece
  • The Indonesian Ministry of Trade is actively promoting business matching between Small and Medium Enterprises (SMEs) and modern retail outlets.
  • This initiative aims to help local brands and products enter larger markets like shopping malls.
  • The program emphasizes improving product quality and brand awareness to enhance competitiveness both domestically and internationally.

The Indonesian Ministry of Trade is making a concerted effort to bridge the gap between local Small and Medium Enterprises (SMEs) and the modern retail landscape. Through dedicated business matching programs, the ministry facilitates the entry of Indonesian products and brands into prominent retail spaces such as shopping malls and department stores.

The Ministry of Trade continues to strive for many business matching facilities with SME partners.

· Dewi RokhayatiDirector of Domestic Product Marketing (P2DN) at the Ministry of Trade, explaining the ministry's efforts.

Dewi Rokhayati, Director of Domestic Product Marketing (P2DN) at the Ministry of Trade, highlighted the ministry's commitment to providing extensive facilities for these business matching events. The success of local products in modern retail is seen as a testament to their quality and competitiveness. Therefore, the ministry stresses the importance of enhancing product quality, brand development, and overall brand awareness as crucial steps before these products can even consider the international market.

Echoing this sentiment, Ari Satria, Director of Export Services and Creative Products Development, affirmed the government's full support for expanding market access for local brands. The goal is to enable these products to compete effectively on a global scale. Satria noted the growing potential and interest in Indonesian creative products within the global market, indicating a significant opportunity for designs, lifestyle products, and handcrafted items.

We at the Ministry of Trade will certainly support the marketing of these products with local wisdom, so that they can go global, and of course, also be known by the Indonesian people themselves.

· Ari SatriaDirector of Export Services and Creative Products Development at the Ministry of Trade, emphasizing government support for local brands.

Furthermore, the ministry recognizes the current global trend favoring sustainable, natural, handmade products with strong cultural storytelling. This aligns perfectly with the unique attributes of many Indonesian local products, positioning them favorably to capture both domestic and international consumer interest. The initiative is not just about market access but also about elevating the perception and value of Indonesian-made goods.

Moreover, the current global trend is increasingly towards sustainable, natural, handmade products with strong cultural storytelling.

· Ari SatriaHighlighting global consumer trends that favor Indonesian local products.
About this summary

Originally published by Tempo in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

More Stories

From Our Blog