Morocco Launches 'Label Maroc' to Protect Cultural Heritage from Appropriation

Morocco is taking decisive steps to protect its rich cultural heritage, both tangible and intangible, from international appropriation. Minister of Youth, Culture, and Communication, Mohamed Mehdi Bensaid, reiterated this commitment before parliament, detailing the legal and promotional mechanisms being activated. A key initiative is 'Label Maroc,' designed to create a robust legal shield against attempts to claim Moroccan cultural assets as foreign. This effort is crucial, as Bensaid explained, because it empowers civil society and Moroccan diplomacy with the tools to counter such claims on international platforms. The minister drew a distinction in protection strategies, noting that while the ministry safeguards the 'know-how' associated with traditional crafts like Moroccan Zellige tilework, the Ministry of Traditional Industry champions the economic and social aspects for artisans. This coordinated approach ensures comprehensive protection. Beyond heritage, Bensaid also celebrated the resounding success of the 31st International Publishing and Book Fair in Rabat, attributing its strong attendance to royal patronage and the growing passion for books and culture among Moroccans nationwide. The fair, which featured over 981 exhibitors and 130,000 titles, has become a national pilgrimage, drawing citizens from all corners of the kingdom.