National KOL Summit 2026 to Gather Hundreds of Influencers, Artists on Sept. 7

Vietnam's digital content industry is entering a phase of significant transformation, with a growing emphasis on trustworthiness over simple engagement metrics. This shift is particularly evident as brands increasingly prioritize reliability when collaborating with Key Opinion Leaders (KOLs).

The upcoming National KOL Summit 2026, themed 'KOLs Building Digital Trust,' is set to highlight this evolving landscape. Scheduled for September 7 in Ho Chi Minh City, the event anticipates over 1,000 delegates, including more than 500 KOLs and artists. A key focus will be the unveiling of a new Standard and Trust Program specifically designed for the KOL/KOC community.

Under the patronage of the Ministry of Public Security, the summit, organized by the Digital Trust Alliance in collaboration with cybersecurity agencies and industry partners, will delve into critical issues. One session will tackle 'AI, Misinformation, and the Trust Crisis,' exploring the rapid spread of AI-generated content and the blurring lines between perception and reality. Another session, 'Digital Influence and the Future of Creativity,' will examine the impact of AI on creative ecosystems, intellectual property rights, and collaborations between brands, agencies, and KOLs.

Discussions will also cover the professionalization of content creation, maintaining integrity amidst market pressures, and the role of supporting organizations. The summit aims to foster a collective commitment to building digital trust, moving from pledges to concrete actions. This initiative seeks to establish clearer benchmarks and promote responsible practices within Vietnam's burgeoning digital influence sector.