DistantNews
Support us
Netflix traps actor in LA billboard for three days to promote new film
🇲🇽 Mexico /Culture & Society

Netflix traps actor in LA billboard for three days to promote new film

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • Netflix staged a publicity stunt in Los Angeles, trapping an actor inside a billboard for three days to promote the new film 'The Last House'.
  • The billboard, located on the busy Sunset Boulevard, featured a recreated house structure where the actor remained from August 6-8, communicating with passersby via a whiteboard.
  • The stunt and the billboard's inscription, 'How long can you survive?', directly allude to the film's plot about a family trapped in their home with no escape.

Netflix has orchestrated an unusual promotional event in Los Angeles, confining an actor within a billboard for three days to generate buzz for its new film, 'The Last House.'

The striking installation, situated on the high-traffic Sunset Boulevard, features a nine-meter-tall billboard that includes a structure recreating a portion of a house. An actor inhabited this space from August 6 to 8, as announced by the streaming platform. The performer's task was to maintain a semblance of normalcy while 'trapped' in the elevated, enclosed set, interacting with curious onlookers using a whiteboard.

This elaborate stunt directly mirrors the premise of 'The Last House,' a film starring Greta Lee and Wagner Moura, which is set to premiere on the platform this Friday. The film's narrative centers on a family of four who find themselves inexplicably trapped within their own home, facing an inescapable situation. The billboard itself bears the inscription, "How long can you survive?", further emphasizing the movie's themes of confinement and survival.

The film is directed by French filmmaker Louis Leterrier, known for 'The Incredible Hulk.' It marks another international project for Brazilian actor Wagner Moura, who recently received an Oscar nomination for his role in Kleber Mendonça Filho's 'The Secret Agent.' Moura also premiered 'The Last Day' at the Tribeca Festival this year, a film inspired by Virginia Woolf's novel 'Mrs. Dalloway.'

DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog