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🇮🇩 Indonesia /Culture & Society

Netizens Put Their Own Spin on Shopee’s “Kasih Aba-Aba 2.0”

From Republika · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Sources not specified Context piece
  • “Kasih Aba-Aba 2.0,” Shopee’s collaboration with Naykilla and Tenxi, has become popular on Indonesian social media.
  • Users are creating dance covers, sing-along videos, outfit transitions and other content around the jingle’s changing rhythms and expressive style.

Shopee’s latest jingle, “Kasih Aba-Aba 2.0,” is moving from advertising screens into users’ social media feeds. The track, created for Shopee 9.9 Super Shopping Day with Naykilla and Tenxi, has inspired dance videos, upbeat sing-alongs and expressive clips.

I feel so many things I want, without hesitation I say Shopee understands me best.

— Naykilla and Tenxi, in the jingleThe chorus has become a recognizable part of users’ dance and social media videos.

The song’s lively HipDut beat makes it easy to turn into movement, especially during the chorus. Users point to themselves during “many things I want,” point at the camera when the song says Shopee understands them best, and create gestures with friends as the beat changes.

Yeah let me confess, I want to save and go fast.

— Tenxi, in the jingleThe line is featured in upbeat sing-cover videos using the collaboration’s rap section.

There is no single choreography. Some creators use energetic full-body routines, while others rely on hand movements, facial expressions or simple steps. Sing-cover videos take a similarly informal approach, with people swaying, acting out the lyrics, using nearby objects as microphones and switching between Naykilla’s and Tenxi’s parts.

Take a note, Shopee is the best.

— Tenxi, in the jingleThe lyric is one of the snippets users repeat in social media content.

The track’s structure gives creators room to experiment. Tenxi’s fast rap, Naykilla’s melodic vocals and talk-singing passages create quick changes that work well in short-form video. Users have also turned the sound into outfit transitions, starting in casual clothes and changing into more playful, edgy or statement looks when the beat drops. Those visual shifts echo the contrasting personalities presented in the collaboration, with Naykilla portrayed as playful and expressive and Tenxi in a more unconventional style.

I want to buy anything, what doesn’t Shopee have?

— Naykilla, in the jingleThe line appears in sing-cover videos built around Naykilla’s section.
About this summary

Originally published by Republika in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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