No More Excuses for Gender Washing in New Zealand Workplaces, Says Expert

While New Zealand workplaces often present a polished image of gender equality, with balanced leadership teams and public diversity statements, the reality on the ground suggests a more complex picture. Dr. Amanda Sterling, a researcher and leadership consultant, argues that despite these outward appearances, the pursuit of genuine gender equality, particularly at leadership levels, still faces significant hurdles. The emphasis on 'gender washing' – projecting an image of equality without substantive change – is becoming increasingly untenable.

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We’d like to think we’re doing well with gender equality in New Zealand, particularly around our leadership tables and it can certainly look that way, on paper at least.

Sterling's research points to the critical role of supportive managers as the primary driver of career advancement for women, with 48% identifying this factor as key. This finding underscores that while organizational policies and branding are important, the day-to-day experience of women in the workplace, heavily influenced by their direct supervisors, is paramount. The article posits that the era of making excuses for a lack of progress in gender equality is over, calling for more concrete actions and a deeper commitment to fostering truly inclusive environments where women can thrive.

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Supportive managers were named as the top career enabler by 48% of women.