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OLED Monitor Shipments Down 11% in Q1, ASUS Remains Global Leader with 24% Market Share

From Liberty Times · () Chinese

Translated from Chinese and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Context piece
  • Global OLED monitor shipments decreased by 11% in the first quarter of 2026 compared to the previous quarter, primarily due to the end of the holiday sales season.
  • Despite the quarterly dip, shipments were up 78% year-over-year, with ASUS maintaining its leading market share at 24% globally.
  • Samsung secured second place with a 16.4% market share, while MSI narrowly beat AOC/Philips for third, highlighting intense competition in the premium and mid-range segments.

The global OLED monitor market experienced a seasonal slowdown in the first quarter of 2026, with shipments falling 11% from the previous quarter. However, this dip follows a strong fourth quarter driven by holiday promotions, and the market still shows robust year-over-year growth, increasing by 78% compared to the same period last year.

ASUS, with a 24% market share, once again secured the top spot.

· TrendForceReporting on ASUS's continued market leadership in OLED monitors.

ASUS continues to dominate the OLED monitor landscape, holding a commanding 24% market share. The Taiwanese tech giant solidified its lead through a comprehensive product strategy, launching high-refresh-rate gaming monitors and expanding into portable OLED displays. This diverse product matrix creates a strong competitive advantage for ASUS.

ASUS not only launched a 34-inch gaming powerhouse with an extreme 360Hz refresh rate but also continued to expand in the mobile display sector, releasing a 16-inch portable OLED monitor.

· TrendForceDetailing ASUS's product strategy contributing to its market dominance.

Samsung remains a strong contender, capturing 16.4% of the market. Leveraging its internal QD-OLED panel resources and established presence in the high-end segment, Samsung demonstrated resilience even during the off-peak season. The competition for the third and fourth positions was fierce, with MSI narrowly edging out AOC/Philips by a mere 0.1% market share. MSI's success is attributed to its stable 31.5-inch model shipments and new releases in both business and high-end gaming sectors, while AOC/Philips focused on the competitive 27-inch QHD market and budget-friendly options.

Samsung ranked second with a 16.4% market share.

· TrendForceStating Samsung's position in the OLED monitor market.

Looking ahead, LGE, ranking fifth with 9.1% market share, is poised for growth with its new 39-inch WUHD OLED 165Hz monitor, expected to significantly boost shipments in the second quarter. LGE's strength lies in its ultra-wide screen offerings, which already account for 40% of its first-quarter shipments, a figure projected to reach 45% in the coming months.

MSI narrowly won third place with a 12.2% market share, edging out AOC/Philips (12.1%).

· TrendForceDescribing the close competition for third place between MSI and AOC/Philips.
About this summary

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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