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Oliviers & Co Pop-Up Store at Shinsegae Gangnam Offers Mediterranean Gourmet and Wellness Experience
🇰🇷 South Korea /Culture & Society

Oliviers & Co Pop-Up Store at Shinsegae Gangnam Offers Mediterranean Gourmet and Wellness Experience

From Dong-A Ilbo · (7m ago) Korean Positive tone

Translated from Korean, summarized and contextualized by DistantNews.

TLDR

  • Oliviers & Co is operating a pop-up store at Shinsegae Gangnam until May 14th to expand its reach with Korean customers.
  • The brand, founded by L'Occitane's Olivier Baussan, specializes in 'vintage' olive oils from Mediterranean harvests.
  • The pop-up offers a 'Mediterranean gourmet wellness lifestyle' experience, including tastings, new product launches, and customer events.

Dong-A Ilbo is pleased to report on Oliviers & Co's engaging pop-up store at Shinsegae Gangnam, a strategic move to deepen connections with discerning Korean consumers. This initiative, running until May 14th, offers a unique opportunity for customers to immerse themselves in the 'Mediterranean gourmet wellness lifestyle' that Oliviers & Co champions.

Founded in France by Olivier Baussan, the visionary behind L'Occitane, Oliviers & Co has carved a niche in the global market by focusing on exceptional 'vintage' olive oils, sourced from the finest Mediterranean farms each harvest season. This commitment to quality and authenticity is precisely what we believe will resonate with the Korean palate, which increasingly values premium, natural products.

This pop-up aims not just for product sales, but to propose a lifestyle based on Mediterranean nature and gastronomy. Through the new lineup, we want to convey the direction of 'healthy gastronomy' that the brand pursues more three-dimensionally.

— Oliviers & Co RepresentativeExplaining the purpose and vision behind the pop-up store and new product launches.

The pop-up is more than just a retail space; it's designed as an experiential journey. Visitors can savor the distinct aromas and flavors of premium olive oils, moving beyond simple tasting to a true 'healthy gourmet trip.' This aligns perfectly with the growing wellness trend in Korea, where consumers are actively seeking products that contribute to a balanced and healthy lifestyle.

We are particularly excited about the debut of Oliviers & Co's new product lines, including the exclusive 2026 Grand Cru lineup. This showcases the brand's evolving portfolio and its dedication to innovation within the Mediterranean gourmet space. The various customer engagement events, from tastings to lucky draws offering premium products, further enhance the experience, making it a must-visit for anyone interested in sophisticated, healthy living. Dong-A Ilbo believes this pop-up will significantly broaden the appeal of Oliviers & Co in Korea.

We hope this becomes an opportunity for domestic customers to enjoy olive oil more casually and sensuously.

— Oliviers & Co RepresentativeExpressing expectations for how Korean customers will engage with the brand's products.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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