Ooni of Ife Champions Indigenous Enterprise, Unveils Lagos Mall

As the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi transcends the traditional role of a monarch, actively engaging in the economic development of Nigeria. His vision extends beyond the ceremonial duties of the throne, focusing instead on tangible investments in indigenous businesses that directly benefit the populace.

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I do not just back indigenous investments, I am an indigenous investor with a massive quota across different spheres of the economy.

Oba Ogunwusi's philosophy is rooted in a deep understanding of the Nigerian economy, recognizing Micro, Small, and Medium Enterprises (MSMEs) as the bedrock of national prosperity. By channeling his resources and expertise into these sectors, he aims to create a ripple effect that strengthens the naira and puts money directly into the hands of everyday Nigerians. This approach is not merely philanthropic; it is a strategic economic intervention driven by his own successful entrepreneurial background.

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This is the only way through which monies are put in the pockets of the common people and this has been my insight about the country’s local market.

His ventures, including the Inagbe Grand Resort and the ambitious Ojaja Mall and Suites in Lagos, are testaments to this commitment. These projects are not just commercial enterprises; they are platforms for job creation, particularly for the youth, and serve as catalysts for economic empowerment. The Ooni's extensive youth followership of over 35 million underscores the impact of his initiatives and his dedication to serving humanity through impactful endeavors.

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It gives me the opportunity to employ numerous qualified youth who could have been jobless.

This proactive stance on economic development sets Oba Ogunwusi apart from many traditional rulers. While some may focus solely on cultural preservation, he actively seeks to blend tradition with modern economic strategies, demonstrating a forward-thinking leadership that prioritizes the well-being and progress of his people. His work resonates deeply within Nigeria, offering a model of how traditional leadership can be a powerful force for economic transformation.

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My daily interactions with these youths have further connected me with their generation and assisted in serving humanity which has always been my core interest.